About the Designer
In 1891, Daniel Swarovski, who has initially started with jewellery company supplying Queen Victoria, registered a patent for a machine that could cut crystal to perfection. Then in 1895, he founded the Swarovski company with his partners in Wattens, Austria.
After WW II, in the 1950s, fashion became a huge trend. Famous designers such as Coco Chanel, Elsa Schiaparelli snapped up Swarovski crystal designs. In 1956, Daniel Swarovski collaborated with Christian Dior to create the famous Aurora Borealis (AB) effect.
Crystals made an appearance on the silver screen as well. Marilyn Monroe wore crystal in “Gentlemen Prefer Blondes” and her famous birthday song to John F Kennedy. Swarovski Crystals have shown up also in “Sabrina” and “Breakfast at Tiffany’s.”
In 1989, Swarovski replaced its original Edelweiss logo with the iconic Swan logo.
Today, Swarovski, still a 100% family-owned company, continues to partner with fashion designers and architects to innovate and create new designs pushing the capabilities of crystal design.
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