In 1901, Emanuel Cohn and Carl Rosenberger established Cohn and Rosenberger’s accessories boutique in New York City, which was later shortened to Coro Jewelry.
In the 1930s, ‘Coro’ became the world’s largest costume jewellery manufacturer and started to produce under several brand names. Jewelcraft branding by Coro has begun in the 1920s in the US.
From 1933, Coro wanted to build a factory in Sussex and planned to sell jewellery across Europe from this base. So Coro used the name Corocraft & Jewelcraft in the UK. Their showroom was established in London, at number 1 Argyll Street, just off Oxford Street.
Jewelcraft was produced in England and was sometimes signed “made in England.” In the sixties, Jewelcraft and Corocraft were the most significant selling company in the UK. However, the company ceased in 1970.